{"id":1,"date":"2021-11-08T12:30:11","date_gmt":"2021-11-08T12:30:11","guid":{"rendered":"http:\/\/nachoastorga.com\/blog\/?p=1"},"modified":"2025-07-23T13:13:44","modified_gmt":"2025-07-23T11:13:44","slug":"que-es-marketing","status":"publish","type":"post","link":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/","title":{"rendered":"Marketing, \u00bfsabemos qu\u00e9 es realmente?"},"content":{"rendered":"

No dudo que todxs tenemos una idea sobre lo que es el marketing (tanto digital como el tradicional). Pero, \u00bfestamos en lo cierto o confundimos t\u00e9rminos como propaganda, promoci\u00f3n , publicidad, RRPP, ventas,….relacionando a cada una de ellas en un todo como marketing?<\/p>\n

A lo largo de mi experiencia y de mi continuo aprendizaje\u00a0 he ido observando y escuchando diversas definiciones sobre qu\u00e9 es el marketing. Creo que en el libro \u00abThe 1-page marketing plan\u00bb<\/a> escrito por Allan Dib he encontrado la manera perfecta para describirlo (pod\u00e9is coincidir conmigo o no…). Y nada mejor que poder hacerlo con un ejemplo:<\/p>\n

Supongamos que eres el director de un Circo y llegas a una localidad.<\/p>\n

Pegando carteles por la localidad, est\u00e1s haciendo propaganda<\/strong>.<\/p>\n

Pones un gran cartel a un elefante y lo paseas por la localidad, eso es promoci\u00f3n<\/strong>.<\/p>\n

Si durante el paseo, el elefante pisa las flores de un parque y la noticia\u00a0 aparece en un diario\u00a0 local consigues publicidad<\/strong>.<\/p>\n

Al alcalde le parece graciosa la escena y se r\u00ede de la situaci\u00f3n, eso son RRPP<\/strong> (y acabas de evitar un gran problema….. \ud83d\ude42 ).<\/p>\n

Finalmente, invitas a los habitantes de la localidad a que vean el circo \u00abpor dentro\u00bb: la carpa, la pista, que conozcan a los artistas circenses……y ya les ofreces la posibilidad de conseguir sus entradas, conseguir\u00e1s ventas<\/strong>.<\/p>\n

Todas estas t\u00e1cticas\/herramientas, planificadas y organizadas son marketing. <\/strong>Es la estrategia que has utilizado para conseguir que tu target te conozca, le caigas bien, conf\u00ede en ti y adquieran tu producto.<\/p>\n

\u00bfY cu\u00e1ntas clases de marketing hay? \u00a1Infinitas! Tradicional, digital, relacional, de afiliaci\u00f3n, promocional, inbound, mix, viral, de contenidos, social, automation, de eventos, operativo, consciente, m\u00f3vil, 360 , externo, corporativo, personal, directo, B2B, B2C, de video, experiencial, por sectores de industria…….., en fin, multitud. Pero todas con el objetivo de conseguir un prop\u00f3sito (comercial o de otro tipo), utilizando todos los canales que estimes y que obviamente te puedas permitir.<\/p>\n

En futuros posts de este blog iremos hablando del plan de marketing: c\u00f3mo afrontarlo, de sus partes,\u00a0 posibilidades de acci\u00f3n, herramientas, costes estimados, alguna que otra idea…de una manera sencilla pero espero que eficaz.<\/p>\n

Cualquier comentario u opini\u00f3n es bienvenida.<\/p>\n

\u00a1Muchas gracias !<\/p>\n

\"\"<\/a>
\u00c1rbol con diferentes herramientas de marketing<\/figcaption><\/figure>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

No dudo que todxs tenemos una idea sobre lo que es el marketing (tanto digital como el tradicional). Pero, \u00bfestamos en lo cierto o confundimos t\u00e9rminos como propaganda, promoci\u00f3n , publicidad, RRPP,ventas,….relacionando a cada una de ellas en un todo como marketing?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[5],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"yoast_head":"\n\u00bfSabemos realmente qu\u00e9 es el marketing?<\/title>\n<meta name=\"description\" content=\"No dudo que todxs tenemos una idea sobre qu\u00e9 es el marketing pero, \u00bfestamos en lo cierto \u00f3 nuestra idea puede estar equivocada?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabemos realmente qu\u00e9 es el marketing?\" \/>\n<meta property=\"og:description\" content=\"No dudo que todxs tenemos una idea sobre qu\u00e9 es el marketing pero, \u00bfestamos en lo cierto \u00f3 nuestra idea puede estar equivocada?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Marketing y Data Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T12:30:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T11:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/nachoastorga.com\/blog\/wp-content\/uploads\/2017\/10\/Marketing-300x245.jpeg\" \/>\n<meta name=\"author\" content=\"nachoastorga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"nachoastorga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/\"},\"author\":{\"name\":\"nachoastorga\",\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/#\\\/schema\\\/person\\\/9bafff8cf907157c6cdee83c682fbe09\"},\"headline\":\"Marketing, \u00bfsabemos qu\u00e9 es realmente?\",\"datePublished\":\"2021-11-08T12:30:11+00:00\",\"dateModified\":\"2025-07-23T11:13:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/\"},\"wordCount\":399,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/nachoastorga.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Marketing-300x245.jpeg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/\",\"url\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/\",\"name\":\"\u00bfSabemos realmente qu\u00e9 es el marketing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/nachoastorga.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Marketing-300x245.jpeg\",\"datePublished\":\"2021-11-08T12:30:11+00:00\",\"dateModified\":\"2025-07-23T11:13:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/#\\\/schema\\\/person\\\/9bafff8cf907157c6cdee83c682fbe09\"},\"description\":\"No dudo que todxs tenemos una idea sobre qu\u00e9 es el marketing pero, \u00bfestamos en lo cierto \u00f3 nuestra idea puede estar equivocada?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#primaryimage\",\"url\":\"http:\\\/\\\/nachoastorga.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Marketing-300x245.jpeg\",\"contentUrl\":\"http:\\\/\\\/nachoastorga.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Marketing-300x245.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/marketing\\\/que-es-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing, \u00bfsabemos qu\u00e9 es realmente?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/\",\"name\":\"Blog Marketing y Data Science\",\"description\":\"Nunca pienses que ya lo sabes todo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/#\\\/schema\\\/person\\\/9bafff8cf907157c6cdee83c682fbe09\",\"name\":\"nachoastorga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca3495bbdfae29efa3d2d750322c4bebe230f75d93f37fcf2e72fdff1d805d13?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca3495bbdfae29efa3d2d750322c4bebe230f75d93f37fcf2e72fdff1d805d13?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca3495bbdfae29efa3d2d750322c4bebe230f75d93f37fcf2e72fdff1d805d13?s=96&d=mm&r=g\",\"caption\":\"nachoastorga\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ignacio-astorga-ciruelos\\\/\"],\"url\":\"https:\\\/\\\/nachoastorga.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfSabemos realmente qu\u00e9 es el marketing?","description":"No dudo que todxs tenemos una idea sobre qu\u00e9 es el marketing pero, \u00bfestamos en lo cierto \u00f3 nuestra idea puede estar equivocada?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfSabemos realmente qu\u00e9 es el marketing?","og_description":"No dudo que todxs tenemos una idea sobre qu\u00e9 es el marketing pero, \u00bfestamos en lo cierto \u00f3 nuestra idea puede estar equivocada?","og_url":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/","og_site_name":"Blog Marketing y Data Science","article_published_time":"2021-11-08T12:30:11+00:00","article_modified_time":"2025-07-23T11:13:44+00:00","og_image":[{"url":"http:\/\/nachoastorga.com\/blog\/wp-content\/uploads\/2017\/10\/Marketing-300x245.jpeg","type":"","width":"","height":""}],"author":"nachoastorga","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"nachoastorga","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#article","isPartOf":{"@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/"},"author":{"name":"nachoastorga","@id":"https:\/\/nachoastorga.com\/blog\/#\/schema\/person\/9bafff8cf907157c6cdee83c682fbe09"},"headline":"Marketing, \u00bfsabemos qu\u00e9 es realmente?","datePublished":"2021-11-08T12:30:11+00:00","dateModified":"2025-07-23T11:13:44+00:00","mainEntityOfPage":{"@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/"},"wordCount":399,"commentCount":0,"image":{"@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/nachoastorga.com\/blog\/wp-content\/uploads\/2017\/10\/Marketing-300x245.jpeg","keywords":["Marketing"],"articleSection":["Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/","url":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/","name":"\u00bfSabemos realmente qu\u00e9 es el marketing?","isPartOf":{"@id":"https:\/\/nachoastorga.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#primaryimage"},"image":{"@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/nachoastorga.com\/blog\/wp-content\/uploads\/2017\/10\/Marketing-300x245.jpeg","datePublished":"2021-11-08T12:30:11+00:00","dateModified":"2025-07-23T11:13:44+00:00","author":{"@id":"https:\/\/nachoastorga.com\/blog\/#\/schema\/person\/9bafff8cf907157c6cdee83c682fbe09"},"description":"No dudo que todxs tenemos una idea sobre qu\u00e9 es el marketing pero, \u00bfestamos en lo cierto \u00f3 nuestra idea puede estar equivocada?","breadcrumb":{"@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#primaryimage","url":"http:\/\/nachoastorga.com\/blog\/wp-content\/uploads\/2017\/10\/Marketing-300x245.jpeg","contentUrl":"http:\/\/nachoastorga.com\/blog\/wp-content\/uploads\/2017\/10\/Marketing-300x245.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/nachoastorga.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing, \u00bfsabemos qu\u00e9 es realmente?"}]},{"@type":"WebSite","@id":"https:\/\/nachoastorga.com\/blog\/#website","url":"https:\/\/nachoastorga.com\/blog\/","name":"Blog Marketing y Data Science","description":"Nunca pienses que ya lo sabes todo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nachoastorga.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/nachoastorga.com\/blog\/#\/schema\/person\/9bafff8cf907157c6cdee83c682fbe09","name":"nachoastorga","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ca3495bbdfae29efa3d2d750322c4bebe230f75d93f37fcf2e72fdff1d805d13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca3495bbdfae29efa3d2d750322c4bebe230f75d93f37fcf2e72fdff1d805d13?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca3495bbdfae29efa3d2d750322c4bebe230f75d93f37fcf2e72fdff1d805d13?s=96&d=mm&r=g","caption":"nachoastorga"},"sameAs":["https:\/\/www.linkedin.com\/in\/ignacio-astorga-ciruelos\/"],"url":"https:\/\/nachoastorga.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":18,"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":78,"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions\/78"}],"wp:attachment":[{"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nachoastorga.com\/blog\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}