{"id":1,"date":"2021-11-08T12:30:11","date_gmt":"2021-11-08T12:30:11","guid":{"rendered":"http:\/\/nachoastorga.com\/blog\/?p=1"},"modified":"2025-07-23T13:13:44","modified_gmt":"2025-07-23T11:13:44","slug":"que-es-marketing","status":"publish","type":"post","link":"https:\/\/nachoastorga.com\/blog\/marketing\/que-es-marketing\/","title":{"rendered":"Marketing, \u00bfsabemos qu\u00e9 es realmente?"},"content":{"rendered":"

No dudo que todxs tenemos una idea sobre lo que es el marketing (tanto digital como el tradicional). Pero, \u00bfestamos en lo cierto o confundimos t\u00e9rminos como propaganda, promoci\u00f3n , publicidad, RRPP, ventas,….relacionando a cada una de ellas en un todo como marketing?<\/p>\n

A lo largo de mi experiencia y de mi continuo aprendizaje\u00a0 he ido observando y escuchando diversas definiciones sobre qu\u00e9 es el marketing. Creo que en el libro \u00abThe 1-page marketing plan\u00bb<\/a> escrito por Allan Dib he encontrado la manera perfecta para describirlo (pod\u00e9is coincidir conmigo o no…). Y nada mejor que poder hacerlo con un ejemplo:<\/p>\n

Supongamos que eres el director de un Circo y llegas a una localidad.<\/p>\n

Pegando carteles por la localidad, est\u00e1s haciendo propaganda<\/strong>.<\/p>\n

Pones un gran cartel a un elefante y lo paseas por la localidad, eso es promoci\u00f3n<\/strong>.<\/p>\n

Si durante el paseo, el elefante pisa las flores de un parque y la noticia\u00a0 aparece en un diario\u00a0 local consigues publicidad<\/strong>.<\/p>\n

Al alcalde le parece graciosa la escena y se r\u00ede de la situaci\u00f3n, eso son RRPP<\/strong> (y acabas de evitar un gran problema….. \ud83d\ude42 ).<\/p>\n

Finalmente, invitas a los habitantes de la localidad a que vean el circo \u00abpor dentro\u00bb: la carpa, la pista, que conozcan a los artistas circenses……y ya les ofreces la posibilidad de conseguir sus entradas, conseguir\u00e1s ventas<\/strong>.<\/p>\n

Todas estas t\u00e1cticas\/herramientas, planificadas y organizadas son marketing. <\/strong>Es la estrategia que has utilizado para conseguir que tu target te conozca, le caigas bien, conf\u00ede en ti y adquieran tu producto.<\/p>\n

\u00bfY cu\u00e1ntas clases de marketing hay? \u00a1Infinitas! Tradicional, digital, relacional, de afiliaci\u00f3n, promocional, inbound, mix, viral, de contenidos, social, automation, de eventos, operativo, consciente, m\u00f3vil, 360 , externo, corporativo, personal, directo, B2B, B2C, de video, experiencial, por sectores de industria…….., en fin, multitud. Pero todas con el objetivo de conseguir un prop\u00f3sito (comercial o de otro tipo), utilizando todos los canales que estimes y que obviamente te puedas permitir.<\/p>\n

En futuros posts de este blog iremos hablando del plan de marketing: c\u00f3mo afrontarlo, de sus partes,\u00a0 posibilidades de acci\u00f3n, herramientas, costes estimados, alguna que otra idea…de una manera sencilla pero espero que eficaz.<\/p>\n

Cualquier comentario u opini\u00f3n es bienvenida.<\/p>\n

\u00a1Muchas gracias !<\/p>\n

\"\"<\/a>
\u00c1rbol con diferentes herramientas de marketing<\/figcaption><\/figure>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

No dudo que todxs tenemos una idea sobre lo que es el marketing (tanto digital como el tradicional). 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